Hi folks,
This week I’m blogging about positive engagement. When a
company offers a string health related activities (i.e. Health club
memberships, company sports teams, charity events etc), these are mainly used
by employees that already live an active & healthy lifestyle. This is great
but the real drain on your company health could be those ‘Yellow flag’
employees that give such activities a wide berth & are hard to engage.
Here’s a course of action that I’d recommend for targeting
your Pre-contemplators (those that aren’t
interested in being healthy):
a) We need to speak to them &
find out what’s important to them, why health isn’t a priority, what their opinions
are on where / how they work, & see if we can relate the benefits of being
healthy to this.
b) We have to Make It Easy -
This means no cost to the employee & low time commitment. Examples include
providing healthy breakfast options on-site, pleasant outdoor areas to take
their break, the ‘bike to work’ scheme, on-site 30min exercise classes (pre /
post shift).
c) Monetary value / incentive. We all know
that money is an incentive for everyone so let’s use it. Provide free fresh fruit
& veg in bowls around the office or as free side options in the canteen, or
perhaps operate a voucher system where a certain number of steps on their pedometer
= discount off healthy options at the canteen. As well as this really shout
about any free / discounted health incentives that you may be running
alongside.
Next weeks blog will focus on the Contemplators / Relapse’s. Don’t miss it!
If you are interested in discussing any of the above then
please contact me.
James
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